Sending Bia and Acid off to Bora to compete in the Young Creatives' Competition that will qualify them to compete in Cannes. Bia and Acid are carrying a bound compilation of scratch paper with notes of encouragement, inspiration, cheer (and jeer) from each and every Saatchi officemate. The outpouring of support from people in the agency is truly the most touching and the most sincere I have experienced in my eleven years in this industry. Imagine all of us in one collective The Secret move, and claiming their victory? Congratulations, my pretties!
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