Saturday, February 5, 2011

SAATCHI'S RISING STARS

Barely six months ago in Saatchi Manila, an entire layer of creative leaders disappeared for varying reasons: Chin Pangan wanted to start her own company, Bob Guerrero wanted to give his other personas a chance - particularly the photographer and sports commentator, and Ben Deluyas was promoted to Creative Director. 

Suddenly, we saw ourselves without a single Associate Creative Director. There was however, no need to panic. 

In the past couple of years, we had seen our youngest creatives bloom, pursuing awards the most senior creatives from my past agencies could only dream of - from Cannes to Clio, from D&AD to One Show. And the best thing was - we were winning

The decision therefore, to look for Associate Creative Directors from within Saatchi, was a no-brainer.

It is therefore, will all my pride, that I introduce the new Associate Creative Directors of Saatchi Manila - the Philippine Advertising Industry's next creative pillars:

Bia Fernandez, copywriter, 26 years old
Gelo Suarez, copywriter, 26 years old

Jordan Santos, copywriter, 27 years old
Aste Gutierrez, copywriter, 29 years old

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