From Adobo magazine:"What's clear is that Ace Saatchi & Saatchi is definitely back in business. It racked up ten metals in the main and craft categories, including one Gold Kidlat. Leveraging its strength in print, many of its wins were attributed to its campaigns for North Face and Vespa. By doing so, it outstripped other players like DM9 JaymeSyfu (a total of one), Ogilvy & Mather (total of two), and JWT (three all in all)."
What Adobo did not say, was that according to metal tally (points), Saatchi finished SECOND to TBWA.
The above campaign we did for The North Face, called Outdoor Essentials, on its own, racked up 2 Bronzes, 1 Silver and 1 Gold.

No comments:
Post a Comment